Avery Pearson is a digital experience architect, UX designer, and creative strategist based in Santa Fe, New Mexico. Through Indigo Alcove, Avery helps organizations create more effective digital systems by connecting user experience, content structure, SEO, and performance strategy.
With a background spanning UX design, photography, creative production, and project management, Avery brings both visual sensitivity and operational thinking to each engagement. The work often includes website strategy, landing pages, information architecture, reporting, optimization, and content systems designed to support real business goals.
Indigo Alcove exists to make digital work clearer, more useful, and more intentional — for teams, for users, and for the people maintaining it long after launch.
What I do:
UX strategy and website planning
Information architecture and content structure
SEO and search visibility support
Landing pages and conversion-focused content
Reporting, audits, and digital optimization
Creative direction and systems-minded design support